Color example




Graphic design is the most desired skill. The community cares about the appearance of things and the need to create a high-quality design for ads, websites, logos, videos, banners or web content. You do not need to be a pro designer to create highly shareable content – it’s as easy as tapping a couple on your phone, especially when you add design elements to existing photos. Yet slick tools are only part of the puzzle; You still need to develop an eye for what visually works and what deviates from your message. Here are eight basic design principles to keep in mind when creating visuals and graphics.

1. Alignment

Alignment is an important basis of design because it helps to create a sharp, commanding look by ensuring that the elements are in happy contact with each other. Proper alignment of materials will clean up a design and eliminate clutter or sluggishness that can occur when elements are placed roughly. In Spark Post, it is easy to align elements with each other or with your background photo, thanks to the dotted line that appears when you move texts or patterns. The application notifies you when you align your text or shapes with the center of your design and the edges of other elements in your graphic.

Alignment graphic design

2. Hierarchy

When you have multiple elements in the design, you need to make sure that you are giving extra weight visually to your most important message. This is called sequencing, and it can be accomplished in a variety of ways — in large or bold fonts — to make your most important message physically superior to other information, or to use patterns to shape the focal point. Applying this principle to your design starts with your message and the goals of your design. Find the most important piece of information first. You may want the quote to be the main message of your design, but you also want to let the audience know how to follow you or you have sales. Focus your main message on large text or forms and make it pop, then add your second message without getting too much power. We recommend formatting your main message, and then adding additional text to get suggestions on ways to design multiple elements in one design using the design wheel on iOS. Alternatively, if you are communicating on social media, you can copy or comment on your secondary message

Designing hierarchy
Designing hierarchy



Contrast is an important principle of design because it helps to draw the most important elements of a design and add importance. Conflict occurs when two design elements, black and white, dense and thin, modern and traditional, are opposite to each other. Contrast is an easily digestible method that helps guide the viewer’s eyes to the most important parts of your design and helps organize information.

CONTRAST in graphic designing

4. Repetition

Repetition an important design base because it helps to reinforce the overall look of the design. It combines different elements together to help it stay organized and consistent. Consistency in branding is also important Repetition and Repetitionbecause you want your particular look to be immediately recognizable. Read how Blogger Planning Pretty uses Spark Post to create a sustainable brand with her images. (Tip: You can create a master design and copy it to small changes with a single tray.)

On her site’s homepage, she repeats a pink bar across the top of every page an in the sidebar (pictured above) to create cohesion.
On her site’s homepage, she repeats a pink bar across the top of every page an in the sidebar
(pictured above) to create cohesion.


Proximity also helps to create a system on one page because similar or related elements must be combined to create a relationship between them. You can combine elements together to help reduce the overall design. Elements do not have to be grouped together for employment – they can be closely linked in a different way to the view by color, font, type, size, etc. Our own Brian Nemhouse, the voice behind Hawk Blogger, team up with each other for shapes and fonts to highlight a player’s stats.

Spark Post Pro Tip: Before recommending new styles, did you know that the design wheel on iOS is compatible with existing styles in the document? This is a quick way to make one part of the text look like another.
Spark Post Pro Tip: Before recommending new styles, did you know that the design wheel on iOS is compatible with existing styles in the document? This is a quick way to make one part of the text look like another.

6. Balance

Balance gives a design its shape and stability and helps to distribute the elements evenly throughout your design; This space will also provide a professional and attractive look instead of being stuttering and confusing. Balance does not mean that the elements must be the same size, or they must be evenly distributed across the page – it can be symmetrical or asymmetrical. The symmetrical balance weighs the elements equally on both sides of the design, while the asymmetry also differentiates the flow of the design (i.e. the dark elements are balanced by light). Need more design inspiration? Check out our inspiration galleries!

balance in graphic designing
balance in graphic designing


Color is a significant part of the design and should be considered carefully every time you start a new design. Colors often dictate the mood of a design – each color has to say something a little different. Green makes people think of non-profit or the environment, while red causes stormy emotions like anger, blue is very calm and passive, and yellow creates a sense of happiness. You do not need to read the color theory to get it right – Spark Post recommends color combinations based on the image you are starting with. To help clarify, consider adding a gradient background behind the text, especially if your text color is similar. This will help pop up your words.

Color example
Color example


Just as you fill in the colors, text, and images, so do the parts of your design that choose to be empty. Negative space creates shape and helps highlight the most important information in your design. Never underestimate the power of simplicity.

Just as cultivating ears for good storytelling recognizes what is meant in the work of others, cultivating an eye for scenes begins with recognizing these basic principles. What motivates you to engage with or without content in the world? What elements attract you, and what misconceptions turn you off? Think about these questions and you will be on track to create the best designs.



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