A visual guide to business card and letterhead sizes & layouts
In this digital age, business cards and letterheads recover the business documents you have always traveled with. A look at the technical specs and the different design layouts you can use in their design here.
Don’t waste your time praising the good qualities of good business cards and letterheads. As a business owner, you already know. If you are a designer reading this, so do you. Business cards are the small foot soldiers of any marketing endeavor, keeping your brand name, and most importantly, your contact information, floating. They pass by – you’d be surprised how many people would contact you in blue because “you gave me your card” – and pound for pound is the cheapest marketing investment you can make. Letterheads are of almost equal importance and, like their business card counterparts, are a sign of the legitimacy of entrepreneurship – the business world “Kilroy was here” – and strengthen your brand every time you send an email. Unfortunately, they are often considered the backbone of brand development, and their design is really important and should not be overlooked. With the layout of the stationery, there is also misinformation about some misunderstood technical design stuff, with these in mind, I found the Soup-to-Nuts post on the business cards, letterheads were in order.
Business card sizes – the basics
North America trim size (H): 3.5″ x 2″
International trim size (H): 85 mm x 55 mm (3.346″ x 2.165″)
A good design tutorial always starts with the basics and the size of the business cards seems like a good place to start. There are exceptions (there always are) but the traditional typical garden business card is 3.5 inches x 2 inches (it has a horizontal shape – turn it to its side, it turns into three and a half to two inches.) Have a different layout in the business card size field in the UK (metric and so on) And their dimensions range from 3.346 ”(85 mm) to 2.165” (55 mm) in vertical shapes. Here’s how everything is:
You will notice that there is a small copy in the middle of all the cards – called the “finished size” – that is what it says. This is the size of a business card when reprinted from the original and large sheet of paper. This is especially important when a business card is bleeding (when a color field, graphic or photo “hangs on the edge of the card”). A small way of looking past. Everything should be Honky-Tory when our business cards are reduced to “finished size”. It looks like this:
We have added a new section to this chart – “Live Image Area” – which is almost the opposite of bleeding. When something is printed, it collapses slightly around the magazines. On large papers, it is usually not very noticeable, but on a small bit card – a business card in this case – it is very noticeable because it is a large part of the whole. If your cards are cut, the blade will have its own thickness, so the tolerance micro level will not be accurate. To make up for all of this, any important thing (which we refer to as “live art”) should be kept a short distance from the edge, and a “safe zone” or “edges” from the trim lines are required. This secure zone varies from printer to printer, but it is 1/8 to 1/4 ((for slap-dash printing.) Accordingly, when we set up the business card, we want to keep the details – logos and copy – in this “live image area ”Is well tucked into. This is more complicated than reading, so let’s go ahead and look at a sample:
When we set the card (left), we put everything inside the safe area (gray box.). When the card is printed and cut (right) everything should be.
Business card design – the nuts & bolts
Just drop it somewhere on the business card to save your logo. Where you do it depends on the option, the layout you want (vertical or horizontal), and the aspect ratio of your logo. Here are the most common:
As you can see, too much horizontal logo is complicated – especially when it comes to vertical cards. One reason we always recommend that customers go for their logo version (which is also useful for social media avatars and icons.)
Business card design – putting it all together
Any variation of the business card layout will definitely have a logo, some contact information, and an address. These items fit on a 3.5 ″ x 2 canvas and have plenty of space for you. It is also the stationery version of “Ten Pounds of Sugar in a Ten Pound Bag.” Besides, the point of a business card is not to write war and silence about your company or your services, except to scatter your contact information. Although technically design options are “infinite” in terms of micro-nuts and modifications, the overall layouts are not. You can not say you do not have options, you do, but you can arrange a logo, some contact information, and some design players only three and a half inches on a card. Two. We looked at some of the previous projects in the store, here is a reference to the 24 key layouts we were able to put together for this post:
Some people like to add a photo or other image to their card (which is not advisable) and we threw away some of the ways you can do that too. Remember bleeding (and choosing an image on your card is enough image resolution.) We can do the same exercise for vertical cards:
Has a primer on business cards, design, and layout. If you want to download a PDF template for your own layouts, here you go. There is no set of stationery that is beautifully stamped with a matching letterhead, so let’s look at that too – we use many of the concepts and technical terms we learned from business card layouts.
Letterhead sizes & layouts – the basics
North America trim size: 8.5″ x 11″
International trim size (A4): 210 mm x 297 mm (8.27″ x 11.69″)
The standard North American letterhead size is 8.5 ″ x 11 – this is the “trim size” if we’ve going to bleed the artwork or if we’ve talked about paper feed printers or your own desktop printer as a whole.
Like business cards, letterheads are a little different in other parts of the world. Called the A4, their overall dimensions are 210mm x 297mm (8.27 x 11.69) – slightly taller and thinner than their American counterparts.
You will notice the same basic concepts of the products we mentioned with business cards – trim size, blood, and image area. You will also notice the addition of a new box – this is the “safe area” for desktop printers. There’s a reason for that, it’s so basic, you’d be surprised how many designers don’t attribute it to their layouts – especially customers who prefer DIY printing using their own printers. Many office and home printers do not print edge-to-edge – they just need an edge somewhere on the paper. It may be below. It can be on both sides, one page, or four. It is usually between 1/8 and 1/4 and does not allow you to print real blood artwork (which may have smooth edges, which makes things look worse.) Edge-to-edge printing ”is probably not, and if we are going to design letterheads with desktop printing in mind, we need to keep all elements away from the edges. 1/4 a is a safe bet, but you can experiment with your own printer to see what its endurance is. This is a good “thumb rule” if your stationery is going to be printed commercially, but these dimensions are 8.5 ″ x 11 ″ sheets (rather than large sheets) with a dot press. If you want to bleed the artwork from the edge of your letterhead, print it on paper that is large enough to be cut out, so the same rules about the trim, blood, and live art we talked about with business cards apply.
Letterhead design – putting it all together
When combining letterhead layouts together, we can be a little more flexible when designing business cards because most of the components are identical as we have more space to play with. Letterheads are usually a company logo, a slogan, contact information (we do not usually put personal information in a letterhead – it refers to the company as a company, while business cards refer to the employees of that company.) Still, we do not want to confuse this with too many visual candies, but Subtle design elements can be added to the mix – usually in the form of watermarks or ghost artwork that sit in the background of your letters. If we do not try to be different, the logo and contact information will be on top. The slogan may even be, or it may be left down in a footnote. Again, and micro-modifications aside, there are limited ways to arrange these elements on an 8.5 ″ x 11 canvas. Here are the most common:
Here are some important warnings and rules to keep in mind – when watermarks are good, they are not very noticeable or they make it difficult to read a letter (the whole point of letterhead at first). I would not make a ghost watermark of more than the original 8%, which would be less even if I went to a desktop printer (in fact, many consumer printers cannot handle the watermarks’ micro-level tolerance and tend to print too dark.)
The second sheet is letterheads
The second sheet of letterhead is fantastic – it is a copy of your original letterhead, which contains your logo only on contact information and any taglines that have been removed. We do this because blank sheets are boring, but recurring letterheads can be disabled. A subtle second sheet may strike a good balance between the two, but remember, printing your stationery commercially will cost extra.
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