Learn How to Solve Problems Like a Designer
Good design is really about solving problems.
Notice this. You work for an organization in East Africa. The organization sells treadle pumps (used for agricultural land irrigation) to local farmers. After many years of operation, you will notice that treadmill pumps sell well in some regions and not in other regions. You have done the work of generating sales of pumps in vulnerable operating areas.Thats why we discuss Solve Problems Like a Designer.
What do you do?
Design thinking is a problem-solving structure. This concept has been around for decades, but over the past five to ten years, IDEO has won over this process as an alternative to a purely analytical approach to problem-solving, a design consultation.
Tim Brown, President, and CEO of IDEO defines design thinking as:
“The purpose of design thinking is to translate observation into insights and insights into products and services that can enhance life.”
The goal of improving life is an important milestone in the process of design thinking. In fact, this is what design thinking is all about: finding new, creative solutions to problems, but putting people and their needs first.
Design thinking was restored to the system selling treadmill pumps in East Africa. In some areas, they were able to identify why their product was not sold, and they found a solution. Of course, you should keep reading to know what the solution is.
So, what is design thinking and how can it be used and applied to solve any problem?
TRADITIONAL PROBLEM SOLVING VS. DESIGN THINKING
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown
The “traditional” problem-solving method often takes a formal, almost scientific form. Mark a problem, define the steps to take and the tools to use to achieve a solution, then stick to the plan and believe in the desired result.
It is straightforward, but not always flexible, innovative, or effective. What if the identified problem is not the real source of the problem? What if the steps do not lead to the right solution?
Instead of starting with a problem, design thinking starts with care. It is expressed through an understanding of culture and the context of a problem (what people want) rather than the problem itself.
For a company that sells treadmill pumps in East Africa, the solution to the problem analysis has not come out perfectly – low sales. It was not discovered after 8-hour corporate brainwashing in New York, with people discussing rankings and economic forecasts. The solution was born out of a deeper observation of the people who did not buy the pumps and the cultures of which they were apart.
THE 5 PRINCIPLES OF DESIGN THINKING
David Kelley, who founded both IDEO and Stanford University’s Institute of Design (a.k.a. “d.school”), has split the design thinking process into the following elements:
01. EMPATHIZE: UNDERSTAND YOUR AUDIENCE+
Each problem has a unique context, which is defined by people. In design thinking, empathy involves understanding the beliefs, values , and needs that motivate your audience. It involves interacting with your audience, users, or customers – seeing, hearing, and understanding your audience – and engaging.
For our company in East Africa, the level revealed that cultural norms in regions where pump sales are high are different from regulations in regions where pump sales are low.
02. DEFINE: ESTABLISH A POINT OF VIEW
It’s time to process what you’ve learned from your audience; Compiling it into insights, links, and forms; Define the challenge you face; And move towards solutions. What does all the information you collect have in common, and what does it say about your audience and what they need?
In design thinking, this process is described as establishing an overview (POV): it summarizes the insights you have learned about your audience and clarifies their needs. The last solution (s) you bring will be notified by this POV.
According to our company in East Africa, the intelligent process, in regions where sales of treadmill pumps were low, there were cultural norms that made it inappropriate for women to impose hips on the hips in general (the main feature of treadle pumps is pumped).
03. IDEATE: FOCUS ON POSSIBLE SOLUTIONS
Ideal status is the brain of ideas, and nothing is unlimited. It’s not about separating good ideas from bad ones or finding a “perfect” solution, but about bringing in as many possibilities as you can.
One of the key qualities of the Idea phase is cooperation and participation. The basic premise here is that everyone is creative in their own way – the brainwashing process can only benefit by combining as many minds and perspectives as possible in dealing with the same problem.
For our company in East Africa, the conceptual process may have focused on designing and building a pump, not believing that its human function stimulates the user’s waist.
04. PROTOTYPE: TRY OUT MULTIPLE SOLUTIONS
Ideally, the idiot level should create multiple solutions. At the prototype stage, the goal is to test the best. Stanford’s d.school suggests that the prototype may be a physical/digital item or an interactive function from post-references or the storyboard.
The process of creating a prototype can help clarify the problem even more and provide new insights or new solutions that you may not have thought of before. When preparing for the final testing phase it will be helpful if your visitors or users can see or enjoy the prototypes for the purpose of soliciting feedback.
05. TEST: FIND THE BEST SOLUTION FOR YOUR AUDIENCE
Testing helps you learn more about your potential solutions and your audience. Depending on how the test exits, this may lead to one of the previous four stages: you may find that you have not defined the problem correctly or have failed to understand your audience and may need to go back to square one. Or you may need to tweak the prototype a bit. Testing can help you build advanced and/or advanced prototypes.
As with the Empathy stage, it is important to listen to and/or listen to your audience. Instead of pre-illustrating the prototype, let users enjoy it on their own. Observing this interaction will help to reveal important insights into what aspects of the prototype are or are not functioning. Then, encourage them to ask questions and express their opinion about the experience. Another useful technique is to provide users with multiple prototypes for comparison.
As mentioned earlier, any phase of the design thought process can be repeated or repeated as needed or taken out of order. It should be a linear, strictly defined process, but should be adapted to the unique needs of individual contexts and projects Solve Problems Like a Designer.
For our company in East Africa, the testing process eventually resulted in a treadmill pump whose human activity stimulated the user’s waist and increased unit sales.
DESIGN THINKING: 5 CASE STUDIES
Large and small companies have turned to the design thinking process to create a more innovative, customer-centric culture. In the following case studies, you will see how some familiar businesses and companies have tapped into design thinking to achieve great things. I hope define Solve Problems Like a Designer comment for your valuable review