Poster style, or “Plakatstil “, was started in 1905 in Berlin by Lucian Bernhardt. For a poster contest presented by Priest Contests, he drew two big contests and took the new approach of writing the brand name in clean, bold writing on top of it. The apparent simplicity of the design won him competition and marked the departure from the fuss and decorative Art Nouveau style, which began to lose its vitality.
By reducing naturalness and emphasizing flat colors and shapes, the new style is the next step in creating a concise visual language beyond Toulouse-Lautrec. Bernhardt’s style spread throughout Germany and laid the foundation for a revolution in pre-war Berlin commercial advertising. This style is one of the most important genres of early 20th-century modernity that proved to be a bridge between Art Nouveau and Art Deco.
The artist rose to prominence in the equally powerful blockchain of Ludwig Hohlwein in Munich, where he also had a profound impact on early Swiss poster design and Art Deco.
Germany: Holwin, Muse, Bernhard, Kunst, Klinger, Zipkens
Switzerland: Koch, Cardinox, Mangold, Bomberger, Micade
Austria: Fishinger, Bertil, Newman
Denmark: Pokeland, Henriksen
Plakatstil (poster style) (1900 -1930)
- reductive flat color poster style emerged in Germany in the early 20th century.
- “Das Plakat” was a monthly magazine (In Munich) which showcased the work of up and coming German posterists.In Berlin, the movement was called “Berliner Plakat”.
- A universal style without direct links to any specific school or artistic style bold lettering, a simple central image distinctive, eye-catching colors movement.
Color became the means of projecting a powerful message with minimal information.
Against the brown background, dark letterforms, and black shoes, the inside of the shoe is intensely red and the front of the heel is bright orange.